Hello All,
Here you go. This is the first of the 7 Keys from The Internet Answer Key. It’s the landing page. The squeeze page. It was one of the first notes that I wrote down when I first started to pay attention to what this was all about. It is simply your initial presence on the web that people come in contact with. It is where you briefly introduce yourself and give people the opportunity to keep in touch with you. There is a form on the landing page that lets them “opt in” as we call it to receive regular updates from you. I’ll talk more about that as well. The ONLY purpose of the landing page is to capture that information. You want to compile a list of subscribers to send information to. The visitors really only have two options when they visit your page. They opt in or they simply leave. So, the trick is to get them to opt in as opposed to just splitting.
There are several software programs out there that will let you build your own page. KompoZer, NVU, FrontPage are a couple. Just search for HTML editor and I am sure you can find one that you like. I currently use NVU. It happens to be free.
You’ll want to make sure there are a couple features to your landing page.
First off there is the Header. You want to grab the visitor’s attention pretty quick. You don’t have a very long period of time before they decide if they want to stay or click somewhere else. Make it colorful and appealing.
Next is a mini bio of yourself or your offering. It gives you a chance to build some credibility and tell a bit of your story. The story is what will draw people in and connect you with your audience. It’s just a mini bio though. You don’t want this to be the place to tell your life story.
The last thing that I will mention is the form for them to subscribe. The Opt In form. You want to make sure that it is “above the fold” as they say. Put it at the very top of the page so they don’t have to scroll down to sign up. You’ll also want to give them some type of incentive for their email. There is a lot of spam out there these days and people are becoming a little bit immune to it all. So, separate yourself a little and entice them with something good.
Now that you have created the site, you have to get it online. Just because you create in your computer doesn’t mean anyone other than you can see it at this point. You have to “host” it somewhere. There are several hosting companies out there. I happen to like hostgator My Favorite Hosting is Here. GoDaddy is another. Both of these will help you register your domain name as well, aka your URL. The www.whatyournameis.com I imagine you already have an idea what your website name will be. These places will help you make it “yours”. The fees are nominal.
These are the basics. I am certainly willing to share more as time go along. I’ll even share some thoughts if you want to post a comment or shoot me an email. My organization is even available to personally help you create your landing page. You can email me to find out more about that as well.
All The Best,
David Bridge, Jr.
Answer Key Author
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