Internet Answer Key - FOCUS

Let me explain the next key to the Internet Answer Key. This may seem like I am going off on a tangent, but I really am not. In this or any other venture, there are going to be distractions and a ton of opportunities to make excuses. "well, I was looking into this" "I had this great idea"

Probably the single most important key is going to be focus/singleness of purpose. Write out your GOAL. What is it going to take to get this project done? You are going to have to see the end result and not take your eyes off of it. You are going to have to have it written down and make an action plan. Break that down to a specific period of time and commit to it. Otherwise, here is what is going to happen: you see this great idea come along and want to try and implement it. Here comes your buddy/girlfriend/boyfriend "let's go golfing, play poker, shopping" Not bad things and I am not trying to get you to not do these things. I am making you aware that what these distractions will do is stop your momentum.

You know you want to build your online business. I am doing this personally to integrate my real estate investment business. You may want to do the same or something similar. What you are going to see as you do it are all the great ideas that are out there that marketers are using. You'll certainly want to write them down as you go. But stay the course. Get your first project done before tinkering with it. Once you have your first project up, you can then tweak it.

Here is an example action plan for you to copy if you like. Adjust the time frames according to your own ambitions and time constraints:

Week 1: design and build your landing page

Week2: familiarize yourself with the autoresponders

Week3&4: development some real content for your subscribers

Week 5: put some time into understanding marketing and copywriting

Week 6: compose a sales page for your offer

This is just an example, but you need to write yours out. Shut off the television. I know Grey's Lobotomy is a good show. It won't do much for your campaign though.

Make the commitment to not worrying about getting it right, but to just getting moving. Write out your plan. A George S. Patton quote that I recently saw was "A good plan violently EXECUTED NOW, is better than a perfect plan next week."

I'm going to give you my blueprint in a coming post so make sure to come back and check it out.

In the meantime, all the best.

David Bridge, Jr.

Answer Key Author

Internet Answer Key

Auto Responders

Hey Everyone,

This is the next Key from the Internet Answer Key - Autoresponders.

This is the most important part of the landing page. It is the "form" that you put on your website that actually captures the information from your visitors. They are then in "the system". It will do the following up with each one of them for you. Imagine trying to keep track of every visitor to your website. What do you do when 100 come and let you know they would like you to send them some information? That is some serious writing on your part. The autoresponder lets you compose a message ONE time. It will then keep track of each subscriber and send them a message individually. The message will even be personalized from you to that individual.

Of course you will want to send more than one message out. The whole idea is to get people to buy something from you, right? You aren't likely just doing this for fun. The catch is that you will need to send multiple messages to each person. The saying is the fortune is in the follow up. The more someone sees your name, the more familiar they'll get with you. You get to demonstrate some of your own success and that in turn builds some credibility and trust. Over time, as that trust and credibility grow, you will get customers/clients.

Again the key here is composing several messages only one time, spreading multiple messages out over a period of time. You might say, "dripping on them". And the autoresponder keeps track of when to send each message to each subscriber. In these messages, not only can you tell them about what you have to offer, you get to tell them about other things that you might endorse. And these things that you endorse can be items that have some commissionable ability. There is lots of content/information out there that you can find that people need. If you are the one to bring it to their attention, you deserve to be compensated.

There are a bunch of companies out there that have autoresponders for you. I have used 1ShoppingCart; here is their link; 1ShoppingCart. They are certainly one of the ones that are very popular and reliable. I also have used and do like AWEBER. Just starting out, it is my favorite of the three for the price. It is very good with a lot of tips and user friendly support. Another one that my mentor recommends is AutoResponse Plus. I personally have not tried them. However, if Tracy Repchuk endorses it, that is certainly good enough for me.

So, Remember THE FORTUNE IS IN THE FOLLOW UP! Put an autoresponder to work for you and go invest in some real estate, play some golf, or hit the casino! (or whatever is your favorite.)

All The Best,

David Bridge, Jr.

Answer Key Author

Landing Pages

Hello All,

Here you go. This is the first of the 7 Keys from The Internet Answer Key. It’s the landing page. The squeeze page. It was one of the first notes that I wrote down when I first started to pay attention to what this was all about. It is simply your initial presence on the web that people come in contact with. It is where you briefly introduce yourself and give people the opportunity to keep in touch with you. There is a form on the landing page that lets them “opt in” as we call it to receive regular updates from you. I’ll talk more about that as well. The ONLY purpose of the landing page is to capture that information. You want to compile a list of subscribers to send information to. The visitors really only have two options when they visit your page. They opt in or they simply leave. So, the trick is to get them to opt in as opposed to just splitting.

There are several software programs out there that will let you build your own page. KompoZer, NVU, FrontPage are a couple. Just search for HTML editor and I am sure you can find one that you like. I currently use NVU. It happens to be free.

You’ll want to make sure there are a couple features to your landing page.

First off there is the Header. You want to grab the visitor’s attention pretty quick. You don’t have a very long period of time before they decide if they want to stay or click somewhere else. Make it colorful and appealing.

Next is a mini bio of yourself or your offering. It gives you a chance to build some credibility and tell a bit of your story. The story is what will draw people in and connect you with your audience. It’s just a mini bio though. You don’t want this to be the place to tell your life story.

The last thing that I will mention is the form for them to subscribe. The Opt In form. You want to make sure that it is “above the fold” as they say. Put it at the very top of the page so they don’t have to scroll down to sign up. You’ll also want to give them some type of incentive for their email. There is a lot of spam out there these days and people are becoming a little bit immune to it all. So, separate yourself a little and entice them with something good.

Now that you have created the site, you have to get it online. Just because you create in your computer doesn’t mean anyone other than you can see it at this point. You have to “host” it somewhere. There are several hosting companies out there. I happen to like hostgator My Favorite Hosting is Here. GoDaddy is another. Both of these will help you register your domain name as well, aka your URL. The www.whatyournameis.com I imagine you already have an idea what your website name will be. These places will help you make it “yours”. The fees are nominal.

These are the basics. I am certainly willing to share more as time go along. I’ll even share some thoughts if you want to post a comment or shoot me an email. My organization is even available to personally help you create your landing page. You can email me to find out more about that as well.

All The Best,

David Bridge, Jr.

Answer Key Author

www.InternetAnswerKey.com

Penguins vs. Lakers

I had to contemplate the recent champions of the "Winter" sports: The Pittsburgh Penguins and the LA Lakers. There really seemed to be quite a difference between the way these two organizations achieved what they did.
There was not a lot of national publicity for the Penguins after they won. In watching Sportscenter the morning after, I had to wait about a half hour for them to get around talking about it. The Lakers on the other hand, or should I say Kobe, was broadcast for 30 minutes.
The Penguins had to face some real adversity. They had done it all year. It had been 30+ years since a team had lost the first two games and gone on to win it all. Not only that, it had been 30 years since a team in ANY sport won a championship on the road in a game 7. I imagine anyone reading this probably already knows this.
Here is where I am going. The Pens rallied around each other with their captain out for most of the game and won as a TEAM. The Lakers..well, it was all about Kobe. At least as far as the media was concerned. I actually couldn't care any less the Lakers/Kobe won. However, the Penguins on the other hand, what a treat. It kind of reminded me of the 1980 Olympic team. It might have been just because of all the red from the Red Wings.
In any case, the success you are going to have in Internet Marketing or Real Estate Investing, is going to be a result of how good the rest of your team is. Flat out, you are going to need some good mentors in these games to really make it. There are going to be things that you just cant do on your own. Nor would you want to do on your own. So, with that in mind, let go of the thoughts that you have to be SuperKobe. Start recruiting your team and see how much further you can go.

Best Regards,

David Bridge
Answer Key Author
www.InternetAnswerKey.com

The Amount of Focus Needed

Is tremendous. It is really something to just go online these days. One little curious click can take you down a road that you come up an hour later from. There really is so much content out there it is amazing. What is my point? One thing to do is to write down the thing you meant to do before you jumped online or an hour later you lift your head up to realize you got nothing done! Sometimes just the intention of writing the blog gets put off because of the surfing. So, just one tip, do the blog first and then do the surfing. Remember you went on with your intention, so keep your focus.

Bulletin--The Rarest Achievement

Hello All,

It's pretty rare to get an Olympic Gold Medal, wouldn't you say? Only 1,210 Americans have received one. It's unusual to climb Mt. Everest, too: Just 2,300 people have done that. But there's an even rarer category: The number of billionaires. No more than 1,125 people in the world can claim that distinction.

My friend, Bill Bartmann, did just that. Now keep in mind that this group of 1,125 people includes people who had major help along the way: Many were born with it, inherited it, or had every advantage while growing up.

In the history of billionaires, Bill Bartmann stands alone. He's the ONLY former homeless person and gang member ever to have made a billion dollars. That's right, Bill went from eating out of dumpsters and living under a bridge viaduct, to having after-tax, take-home pay in a single year of more than $100 million and being listed as the 25th richest person in America.

Here's where it gets extremely interesting: Bill is willing to coach YOU on how to succeed in business.

After all, what can you learn from someone whose daddy died and left him a billion? But it's totally different with Bill Bartmann: He worked in a slaughterhouse. He was an alcoholic at age 17. And at one point Bill was paralyzed from the waist down. Yet Bill discovered a DIFFERENT way of thinking and acting that enabled him to overcome all of that, and become a self-made billionaire.

After scaling the highest peaks in the business world and getting his fill of toys like $25 million aircraft, what's Bill up to now? He has one current passion: Showing others his special techniques for overcoming any challenge and being as successful as they want to be.

Do you think Bill might know a few things YOU could use to overcome your own challenges? What if you could get his thoughts on dozens of business topics?

Now you can. Bill is launching a one-of-a-kind online service, called his "Billionaire Business System". This is not some one-size-fits-all deal. Instead, Bill has built a mentoring tool that provides you with laser-targeted advice on many individual topics.

Are you already running a business but not sure what's the best way to secure financing for your next stage of growth? Bill covers that topic. Not even sure if business is right for you? Bill has a video session just about that.

In fact, the Billionaire Business System currently has almost two dozen topics, and is constantly growing.

I strongly recommend that you take a look at Bill's system and see for yourself how it can remove whatever roadblocks are in your way to greater business success. You can find it by going to:

Name me anywhere else on the planet that you can get specific, useful, and comprehensive business-building advice from a self-made billionaire? That's OK, I can't think of any, either.

The sooner you have Bill Bartmann in your corner, advising you on business success, the sooner you can sit back and bask in your own dreams coming true.

To Your Success,

David Bridge, Jr.

P.S. The chances are really good that whatever challenges you have, Bill's been there, and found a way to overcome them. Let Bill show you how, by taking the easy step of going to